10条经验 10tips for adsense

Thursday 17 April 2008 @ 12:30 am
1:充分理解规则。 不管是Google AdSense的还是任何一个论坛的,一个不懂规则的人,是不可能把游戏玩得好的。 2:避免数字的地址结构http://www.xxx.com/article/23030/234324.html 一方面这对用户体验不好,上帝也不知道这样的文章地址是什么主题。另一方面,如果你做过Adword你就会知道很多广告主是不愿意自己的广告被点却希望达到广告目的的,这样的非图片广告通常单价是很低,而且都有一个共性,留下电话号码。个人认为keyword的匹配权重是小于域名和地址的,于是你会发现在自己站上全是那些低价的留下电话号码的广告。 所以如果你是一篇关于广告街的文章最好的地址是: http://www.xxx.com/advertisement/adjie.html 3:学会用Photoshop来寻找融合色彩 要知道Google AdSense提供的款式是很少的,是没有办法符合大部分的站点的风格的。所以得学会用Photoshop来寻找融合色彩,具体的方式是截下自己网站的背景图,使用Photoshop里的这个功能拿到代码,这样就能很好地融合。 4:学会用渠道来管理自己的广告。任何一个网站的优化方法都不会太相同,你可以不相信任何人但是得相信数据。 5:优化的参考数据是Page eCPM,前提是每一种优化方出案都能让每个用户等到广告出现。收入=(流量/1000)*eCPM,所以在相同的流量下,收入取决于eCPM,简单地说就是单价和点击率的效果集中体现在eCPM里。 6:如果所有的广告格式都能选择,选矩形广告,矩形广告里广告单价是从上至下依次降低的。 这里做一个控制了一定变量的计算: 假设一个180*60的广告(A)里有一个单价为0.1的广告,而一个250*250的广告(B)里有单价依次为0.1,0.09,0.08,0.05广告。 那么前者的期望E(A)=0.1(单价)*2(一个广告有两个点击地点)=0.2;后者E(B)=[(0.1+0.09+0.08+0.05)/4]*2*4=0.64。而且事实上我认为后者的最高单价会高于0.1。 7:优化的原则是让用户更容易到广告而不是到广告。 8:如果没有一个拥有一定流量的站点还是少关心广告,把站做起来再学优化;在学好英文之前别做英文站。 9:广告不要放太多,这不是优化的问题,而是人品问题。如果你不希望自己父亲戴着老花镜艰难地在广告堆里找那一个象棋的下载地址的话,就别做那样的站点。 10:多逛街,多分享经验,学会感恩。



用圖片做Adsense背景違反規則嗎? 用图片做Adsense背景违反规则吗?

Sunday 23 September 2007 @ 7:00 am

很多人问用图片做Adsense背景违反Google规则吗?
很多人問用圖片做Adsense背景違反Google規則嗎?
Isn’t It Against Google’s Terms of Service?

I’m sure some of will ask this question. So I sent an email to Adsense support team and showed the samples. This is what they said:
我相信很多人會問這個問題,所以我發了一封Email給Adsense支持團隊并且把樣例給他看,這是他們的回復:
我相信很多人会问这个问题,所以我发了一封EMAIL给Adsense支持团队并且把样例给他看,这是他们的回复:

 Hi Jay,

Thanks for your interest in AdSense. I’d be happy to answer your question about decorative backgrounds.

As you may know, publishers are not allowed to alter the AdSense ad code for any reason. Once you’ve generated the ad code in your AdSense account pages, you may not alter any portion of the code or manually change the layout of the ads.

The individual ad implementations you’ve proposed appear to be compliant with our program policies.

- The Google AdSense Team

E-mail的意思大体是感谢你对Adsense感兴趣,非常高兴回答你关于修饰背景的问题。你知道,任何情况下发布者都不得对Adsense进行引导,不允许手动修改Adsense代码和布局。但是你说的情况是符合我们政策的。

According to Google AdSense team, as long as you don’t change the Adsense code, which you must not do in any case, and follow the Adsense guidelines, these designs are fine to use with Adsense ads. According to Google TOS, you must not encourage clicks or unnatural attention to the ad, such as by using arrows and offer rewards for clicks. These background images naturally blend with the ads to make them look better.

按照Google Adsense小组的看法,只要你不修改Adsense的代码,遵循Adsense的指导,善加利用。不要别用箭头或其他引起注意的方法来提高点击。这些Adsense背景就是由此而生,它们可以有效的让你的Adsense看起来更漂亮一些。





给你的Adsense加个背景 給你的Adsense加個背景

Sunday 23 September 2007 @ 6:30 am

轉自:http://www.yuanb.net/m/article.asp?id=282

CSS CODE:

<style type=”text/css”>
/*—Google AD图片背景—*/
#ad_code { width:487px; text-align:center; padding:10px 5px 10px 5px; background:transparent url(背景图片地址
) center center no-repeat; }
</style>

HTML CODE:

<div id=”ad_code”>
Google AdSense广告代码
</div>





250×250 Mobile Background

Friday 21 September 2007 @ 11:10 am

CSS CODE

#ad_code {background:#FFFFFF url(250×250_280×300_0921.png) center center no-repeat; height:300px;width:280px; padding:30px 4px 10px 16px; }

HTML CODE

<div id=ad_code><!–your adsense code here–></div>

COLOR

background:#00BDFD
border:#00BDFD





180×150 model-hands

Tuesday 18 September 2007 @ 11:35 pm

180×150





250×250 beautiful girl

Tuesday 18 September 2007 @ 11:24 pm

250×250

CSS CODE:

#ad_code { text-align:right;background:#FFFFFF url(250×250_730×300_0919.jpg) center center no-repeat; width:730px; padding:65px 0px 65px 380px; }

HTML CODE:

<div id=”ad_code”><!–Here is your adsense code –></div>





spider-man 120×240

Monday 17 September 2007 @ 2:32 am
spider-man background 120×240 This is “PNG” file, if you need transparent background.



spider-man 120×600

Monday 17 September 2007 @ 2:24 am
do you like this? Spider-man background! the picture size is 585×642 fits 120×600 click here download this spider-man background Adsenseback.com



10 Best Wordpress Plugins for Google Adsense

Monday 17 September 2007 @ 1:39 am

Google Adsense has become the most popular online contextual advertising program. Wordpress allows bloggers to easily integrate Google Adsense inside wordpress using plugins. Listed below are 10 best Adsense plugins which help you work smarter with wordpress.

Adsense Deluxe  - offers advanced options for managing the automatic insertion of Google AdSense or Yahoo Publisher Network (YPN) ads to your WordPress posts. Adsense Deluxe+ claims to have a an improved ad limiting algorithm.

Adsense Injection - inserts Adsense code randomly into a pre-existing blog.

Adsense Inline - inserts Google adsense in blog posts

Adsense Beautifier - makes your Adsense look beautiful by placing images beside them to increase your clicks (CTR) and subsequent Adsense earnings.

AdSense Widget for WordPress Sidebar - Google AdSense widget designed for the new WordPress Sidebar Widgets plug-in.
MightyAdsense - allows you to host the code in wordpress without having to modify the templates. Ads are displayed in post item and you can specify how many blocks its going to show up in a page.

AdRotator Wordpress Plugin - rotates your adsense ads with other affiliate programs like Chitika Eminimalls wherever you want. Helps to reduce ad blindness and test different ad formats and affiliate programs.

Adsense Earnings Wordpress Plugin - displays your adsense earning details within wordpress admin panel.

WP-AdsenseProfit - shows your profit from the adsense program to the public by adding a simple call to the function in your template.

AdSense Sharing Revenue and Earnings System - allows you to view your adsense earnings and share your adsense impressions with your friends and co-authors.

Author Adsense Wordpress Plugin - allows blog authors to enter their Google Adsense Publisher ID and have ads displayed on their own posts generating revenue. Admin can set the ratio of author’s ads to admin ads.
Support and upgrades are provided by the respective authors of these wordpress plugins. Use at your own risk. If you know of more Adsense wordpress plugins you like, let me know in comments and I can add them to the list.





The only one free site to make Adsense backgrounds

Friday 14 September 2007 @ 7:52 pm

AdSense Backgrounds is a new site that makes AdSense backgrounds available to the everyday Internet marketer at free. Recently the Internet marketing community found out how using backgrounds can boost their AdSense CTR to new heights. Only one site until now has made AdSense backgrounds available but you had to buy a large and expensive package. Now anybody can go and get their hands on these CTR boosting backgrounds freeeeeeeeeeeeeeee!

(PRWeb) December 11, 2006 — AdSense Background Images is a fairly new site available to Internet Marketers that use AdSense as a source of income. Many Internet users are now seeing AdSense ad blocks for what they really are, advertisements. But by simply adding background images to your AdSense ad blocks you can see a tremendous increase in your CTR.

This AdSense blindness is similar to the banner blindness so many of the Internet’s users have already went though. Banners are vastly recognized as advertisements so their effectiveness has drastically dropped. This is the inevitable path that AdSense ads are going down as well.





120×240 + 125×125

Thursday 13 September 2007 @ 12:39 pm
Adsense Background Sample as you see, you can add 2 Adsense code, 120×240 + 125×125 postcard1.jpg postcard1.gif download the Adsense background



300×250

Thursday 13 September 2007 @ 12:37 pm
Adsense Background sample post_it6.jpg Adsense Background Download post_it6.gif



120×240

Thursday 13 September 2007 @ 12:36 pm
organizer.jpg



333×320 fits 300×250

Thursday 13 September 2007 @ 12:35 pm
sample: notebook1.jpg Adsense Background notebook1.gif



264×252 fits 234×60

Thursday 13 September 2007 @ 12:33 pm
memo2.jpgmemo2.gif



409×295 fits 336×280

Thursday 13 September 2007 @ 12:31 pm
folder1.gif sample: folder1.jpg



125×125

Thursday 13 September 2007 @ 12:29 pm
125×125 125 x 125 It’s simple



196×321 fits 120×240 Adsense Background

Thursday 13 September 2007 @ 11:32 am
120×240 sample   120×240 



202×240 fits 125×125

Thursday 13 September 2007 @ 11:29 am
125×125 sample125 x 125



Alimama.com Launched Adwords with Google, but not Baidu

Thursday 13 September 2007 @ 10:02 am

Baidu & Google are enemys

阿里妈妈搜索关键词推广转投谷歌

  国内两大互联网巨头终于有了交集。昨日,有消息称,阿里巴巴旗下新成立的互联网广告营销网公司阿里妈妈和百度公司关于搜索关键词的推广合作遭到杯葛,阿里妈妈转投百度老对手谷歌旗下。
  广告成为阿里、百度交锋焦点
  据悉,从上周开始,阿里妈妈与百度和谷歌分别进行了关键词推广合作的协商。目前,阿里妈妈已经和谷歌谈妥,将在谷歌上投放很多adwords关键词广告。而阿里妈妈与百度的协商因未知原因被搁置。
  记者注意到阿里妈妈论坛管理员在回复一位广告代理商的疑问时透露:“上周我们已与谷歌、百度进行了推广合作的协商,阿里妈妈与谷歌的合作大家应该也看到了。至于与百度合作一事,因为牵扯种种原因,推进暂时搁置,一时还很难有明确的计划,希望大家谅解。”
  自从阿里巴巴成立了互联网广告营销公司阿里妈妈后,和靠销售搜索关键词为主营收入的百度在某种程度上有了交集。
  此番传出阿里妈妈和百度在广告合作上不欢而散,距离阿里妈妈试运营互联网广告销售业务仅仅15天。
  “由于两者在广告业务上存在某种程度的重叠,因此百度对阿里妈妈在广告合作上存有戒心是有可能的。”互联网分析师秦川对记者表示。
  合作还是对抗扑朔迷离
  不过记者就此事询问当事双方,双方都对此缄口不提,这倒让业界对双方合作产生争论。
  有分析认为,百度可能出于未来竞争考虑从而封杀了阿里妈妈。著名IT博客麦田就是这一派代表。麦田认为,阿里妈妈在互联网广告上的定位可攻可守,其主要目标是瞄准百度,如果形成气候,将会对百度联盟有不小的冲击。业内人士因此认为,不排除百度封杀阿里妈妈的可能。
  不过也有分析认为阿里妈妈此举主要是两个目的,一是借助和搜索网站的广告合作,扩大自己在互联网广告营销方面的名声。二是,以和谷歌合作推广关键词向百度施加压力,期望能够在合作谈判上加大砝码。但最终还是以合作为主。此派意见为IT分析师秦川为代表。
  实际上百度和阿里巴巴并非没有合作的可能。据百度内部人士透露,之前阿里巴巴曾一度在百度上购买关键词。
  事实上,业内早前就认为,互联网广告是块黄金蛋糕。长尾时代就是要依靠平台的草根性实现永续扩张,而这点仅凭一家的搭建无法实现。换句话说,无论是阿里巴巴、百度、还是好耶,任何一家都不可能拒绝无限延展的长尾指向。
  互联网分析师秦川对记者表示:“阿里妈妈确实在互联网广告营销方面有自己独特的优势。其可以借助阿里巴巴集团支付宝的信用机制和灵活的付款形式,从某种程度上减少点击欺诈。而点击欺诈一直都是百度或者谷歌这样的搜索网站所头疼的问题。”
最新统计显示,2007年中国网络广告市场规模有望突破90亿元。在此数据面前此番两者在广告合作上所谓的不欢而散,究竟是“阴谋封杀论”还是“策略迂回合作论”都显得并不重要了。





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